Stella Rosa joins the non-alcoholic wine category with Stella Rosa Non-Alcoholics

Stella Rosa “Stellabrates” with “ROSA-lution” following the release of soft drinks

LOS ANGELES, January 5, 2022– (BUSINESS WIRE) – Award-winning Italian wine brand, Stella Rosa, imported by California-based Riboli Family Wines, now offers alcohol-free options to consumers. Just in time for those looking to soak up less for the dry month of January or looking for a delicious alternative to alcohol, Stella Rosa alcohol-free offers an alcohol-free wine substitute at “Stellabrate “ all year. The alcohol-free range is consistent with the original in that it offers a semi-sweet and semi-sparkling Italian wine, made with real fruit flavors and is naturally gluten-free, vegan and low-calorie.

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Non-alcoholic Stella Rosa (Photo: Business Wire)

“Stella Rosa is always looking for innovative ways to give our customers the products they want and Stella Rosa Non-Alcoholics brings our delicious flavors to the alcohol-free category,” says 3e Member of the Generation family and executive of Riboli Family Wines, Steve Riboli. “We are delighted to share our drinks with those looking for an alternative option. “

Each delicious Stella Rosa soft drink (and guilt-free) with 30% fewer calories than its alcoholic equivalent, can be served chilled or over ice in your favorite cocktail / mocktail. The range comes in four of the most popular flavors, Stella Rosa alcohol-free black, red, rosé and peach. It’s the perfect drink for any time of the day and for any occasion.

Flavors include:

  • Stella Rosa Noir Alcohol Free ($ 11 SRP): Completed with notes of blackberry, blueberry and raspberry, the palate is rich, with bright fruit flavors and a lingering finish.

  • Stella Rosa Alcohol Free Red ($ 11 SRP): With flavors of ripe raspberry, wild strawberry and red plum, creating a rich, full finish.

  • Stella Rosa Alcohol-Free Rosé ($ 11 SRP): A dazzling sparkling wine with hints of delicious strawberries and fresh rose petals.

  • Stella Rosa Alcohol-Free Peach ($ 11 SRP): Bursting with fresh fruit flavors of lush white peach and wildflower honey.

Wines can be found all over the country.

Born of a rich heritage, Stella Rosa remains at the forefront of innovation. Stella Rosa doesn’t stop at producing award-winning Italian semi-sweet and semi-sparkling wines, it’s about keeping up with the times when it comes to wine trends and popular culture.


Stella Rosa is a selection of semi-sweet and semi-sparkling Italian wines. Some of his impressive accomplishments include an Impact Magazine Hot Brand 8x award and being the best-selling Italian still wine brand, according to Nielsen *. Stella Rosa is created by Riboli Family Wines, a Los Angeles establishment founded in 1917. For more information, visit


Riboli Family Wines, a family business since 1917, celebrates more than a century of making award-winning wines. Wine Enthusiasts’ 2018 American Vineyard of the Year, Riboli Family Wines comprises Riboli Estates Group – a portfolio of estate-based brands from the family’s 1,400 acres of sustainably grown vineyards in Paso Robles, Monterey and Napa Valley – as well as Stella Rosa ®, the # 1 brand on the MarketWatch 2020 hot brand list of imported wines **. With a natural affinity for creativity and innovation, the third and fourth generations of the Riboli family continue to lead the industry and push the boundaries of winemaking and the wine tasting experience.

* Nielsen. 48 weeks ending 12/04/21. Total US xAOC


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Press contact:
Marie-Christina Batich, Senior Account Manager, Benson Marketing Group
[email protected]

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