Sake milkshakes return to Japan just in time to celebrate New Years
Collaboration with one of Japan’s favorite sake breweries won’t get you drunk, make you happy.
Out of the burger chains in Japan, Mos burger is often considered the most distinctively Japanese of the bunch. The chain had rice burgers decades before rivals McDonald’s and Lotteria copied the idea, and Mos regularly uses traditional Japanese flavors and ingredients in their sandwiches, such as with the decadent sukiyaki burger.
It is therefore normal that Mos Burger is also offering the most Japanese milkshake flavor possible: sake.
In an ad that brings smiles to candy and sake fans, Mos let it be known that they are bringing the Dassai Shake, a team with Asahi Shuzo. Not to be confused with Asahi Breweries (the company that makes Asahi Super Dry beer), Asahi Shuzo is a relatively small business. sake brewery in the town of Iwakuni, Yamaguchi Prefecture, who produces Dassai, one of Japan’s most delicious and popular sake brands.
The Dassai Shake was offered for a very limited time last year, on sale for only 10 days in late December until all the ingredients for 200,000 shakes are exhausted. When it comes to these ingredients, the shake starts with a vanilla shake base from Mos, which is then mixed with amaze, a type of alcohol-free sake with a creamy taste and texture. Dassai’s Amazake still has the delicate smoothness and crisp finish of its alcoholic version counterpart, in part because it’s made with the same Yamada Nishiki Rice. The Dassai Shake also contains a sweet Dassai sauce which makes the drink more flavorful when you stir it, and the finishing touch is a pinch of Patagonian salt to keep the aftertaste crisp.
As a completely non-alcoholic beverage, Dassai shake can be enjoyed even by drinkers who are not “drinkers”. It’s 380 yen (US $ 3.30) for a small or 450 for a medium, and at those prices it’s definitely worth it, considering how good the one we had last year. This year’s bundle, which will also only be available in limited quantities, goes on sale December 28, just in time for the New Years holiday season in Japan, and if you see a branch sporting the Dassai banner pictured above, it’s a sign that the drink is still available there.
And if you miss an opportunity and are old enough, you can still drown your grief with standard Dassai sake.
Source: PR Times via Japaaan
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