Roll-Em-Up Taquitos continues its development

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November 03, 2021 // Franchising.com // CHINO HILLS, Calif .– Roll-Em-Up Taquitos – a franchise focused on taquito, launches another development agreement. The brand’s newly signed deal will bring five locations to southern Orange County, with the first location slated to open by the first quarter of 2022.

“This is really just the tip of the iceberg,” says Chris Wyland, director of development for Roll Em Up.

All five sites will be owned and operated by the natives of southern Orange County, David Latif and Adam Rizza, who have over 20 years of highly successful entrepreneurial experience in the Orange County area. As first-time franchisees, the duo are set to open their first location by the first quarter of 2022, with the intention of potentially opening additional locations nationwide.

“We fell in love with the quality of the food and the simplicity of the menu which appeals to many different consumers,” said Adam. “Plus when you walk into a Roll Em Up Taquito restaurant there’s such a great vibe and energy in the air, we just knew we had to be a part of it.”

This development agreement will deploy new locations in San Clemente, Laguna Beach, Irvine, Mission Viejo and Aliso Viejo.

“We intend to open several sites in the south of the country of Orange,” added Adam. “As natives of southern OC, we know our neighbors will appreciate the delicious, fresh food and the lively atmosphere of our franchises. We are eager to get started and delighted with this partnership.

The story of Roll-Em-Up Taquitos is simple and began in the Usrey family home, where father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including Patriarch Ron, have always talked about opening their restaurant reserved for taquitos, but sadly, Mama Karen passed away before that dream came true. Fast forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, Calif. In 2019, where they sold an average of 3,500 taquitos per day.

Roll-Em-Up Taquitos offers a focused yet simple menu of five different taquitos, including grated braised beef, grated chicken, potatoes, cheese, and avocado. To stay true to who they are, each taquito is rolled up daily and uses only fresh ingredients, never frozen and pan fried, just like Mama Karen did! Taquitos can be topped with cheese and sour cream, in addition to the brand’s homemade sweet or spicy homemade sauce, guac sauce, queso sauce and their famous ‘lighted’ sauce.

Other dishes on the menu include homemade bacon beans, rice, bomb AF crisps, churro donuts drizzled with caramel sauce and the famous street corn loaded with butter, mayonnaise and cotija cheese, with a optional sprinkle with hot cheetos and tagin or coated with queso.

“We look forward to teaming up with Adam and David throughout their exciting time as new franchisees,” said Ryan Usrey, CEO and Founder of Roll-Em-Up Taquitos. “Orange County South is home to a community that matches our culture and we can’t wait to celebrate. “

SOURCE Taquitos Roll-Em-Up

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