Reese’s NEW Stuff Your Cup Experience

Just in time for summer, the Reese’s brand unveils its new, and arguably most delicious, attraction at Hershey’s Chocolate World in Times Square.

NEW YORK, June 9, 2022 /PRNewswire/ — What’s better than a delicious by Reese A cup of peanut butter? Nothing, of course! But now we offer a customizable, one-pound by Reese Peanut butter cup! by Reese bring the by Reese Experience Stuff Your Cup and its world famous peanut butter in Times Square. The mouth-watering ingredients to create this delicious, fully customized jumbo treat travel to New York directly from the by Reese factory. New Yorkers and visitors can now have the by Reese experience of a lifetime, just in time for summer.

What is by Reese Fill your cup? This is just the ultimate experience for everything by Reese lover. A unique experience where by Reese fans are invited to dream big and make their own book, over-the-top by Reese Creation Peanut Butter Cup, featuring by Reese peanut butter straight from the factory Hershey, Pennsylvania. Now open, the attraction offers exclusive access to special peanut butter which so far has not been found outside of Hershey, Pennsylvania or one by Reese Peanut butter cup. At a price of $24.95 per cup, the new experience arrives just in time to make this the most delicious summer yet!

The journey begins in Times Square Hershey’s Chocolate Worldis new and very first dedicated by Reese experience – the key to chocolate and peanut butter heaven! Once inside, fans can choose from a wide variety of delicious mixes such as Reese’s Pieces, marshmallows, cookie pieces and, for the first time, potato chips. A by Reese the taster will then skilfully integrate the authentic by Reese cup of peanut butter in the beloved oversized chocolate shell.

“The wait is over! by Reese Stuff Your Cup is coming to America’s largest city – a match made in chocolate and peanut butter heaven. We invite tourists and by Reese superfans to fulfill their dreams in a whole new way by creating their own book by Reese Cup,” said Suzanne JonesVice President, Hershey’s Chocolate World. “This is such a unique and personalized experience for all chocolate and peanut butter lovers – whether you like a sweet mix like Reese’s Piecesor a salty kick with, for the very first time, crisps.”

Departure Monday, June 13fans who just can’t get enough of their perfect by Reese combinations can enter for the chance to have their own ultimate creation featured on the menu in both Times Square and Hershey, Pennsylvania locations, receive an official degree from by Reese University, and a free by Reese Stuff your treat. All they have to do is share a photo of their creation and tag it Hershey’s Chocolate World on Instagram @hersheyschocolateworld or Twitter @chocolateworld with the hashtags #StuffYourCupCreation and #Sweepstakes.

Rules and how to participate

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States (DC), ages 18 and older. Void where prohibited. The contest begins 06/13/22 and ends on 02/09/22. For official rules, prize descriptions and odds disclosure, click here. Sponsor: The Hershey Company, 19 East Chocolate Avenue, Hershey, Pennsylvania 17033

Chocolate and peanut butter fanatics can also visit by Reese Fill your cup at the flagship Hershey’s Chocolate World location in Hershey, Pennsylvania. To learn more about new and popular offers on Hershey’s Chocolate Worldvisit chocolateworld.com and follow us on Instagram, Twitter and Facebook.

About the Hershey Company

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to helping kids succeed. Hershey has approximately 19,000 employees worldwide who work every day to deliver delicious, quality products. The company has more than 100 brand names in about 80 countries around the world which generate more than $8.9 billion in annual revenue, including iconic brands such as At Hershey’s, at Reese’s, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Pretzels.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Founder of Hershey, Milton Hersheyestablished the Milton Hershey School in 1909 and since then the company has focused on the success of children.

To learn more, visit www.thehersheycompany.com.

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SOURCE The Hershey Company; Hershey’s Chocolate World

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