Michigan tobacco chain of 147 stores places TAAT ™ in all

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LAS VEGAS and VANCOUVER, British Columbia, August 25, 2021 (GLOBE NEWSWIRE) – TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that a Michigan tobacco store chain operator, with whom the Company entered into a dialogue at a recent trade show, placed a first TAAT ™ purchase order on the 22nd July 2021 and confirmed a 100% placement rate of TAAT ™ in its 147 locations across the state of Michigan. With hundreds of TAAT ™ retailers in Ohio in addition to a growing presence in the greater Chicago area of ​​Illinois, the addition of these Michigan stores further strengthens TAAT ™ presence in the Great Lakes region of the States. -United.

In a dated press release August 17, 2021, the Company announced that it has added the distribution of TAAT ™ in seven new US states in just two months, demonstrating strong growth of TAAT ™ in the United States while simultaneously preparing for its first international launches following a purchase order of CAD $ 1,075,000 from him A UK and Irish wholesaler announced in a August 20, 2021 Press release. Although TAAT ™ is now sold in convenience stores at several gas stations under national and global banners, this is the company’s first chain-wide placement with a retailer with 100 or more stores. A complete list of all TAAT ™ locations in the United States can be found on the Try TAAT store locator: https://trytaat.com/pages/sca-store-locator

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/af392c7f-96c3-43a3-93c2-b3ada08502b1

After a Michigan tobacco retailer with 147 stores added TAAT ™ to all of its locations, the company now has multiple outlets in states in the Great Lakes region, including Ohio and Illinois. TAAT ™ is also marketed in the South East of the United States and will soon be launched in the United Kingdom and Ireland.

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

With a population of nearly ten million, smokers aged 21 and over in Michigan pay an average of $ 7.67 per pack of tobacco cigarettes, which is higher than the national average retail price per pack.1. By introducing TAAT ™ to Michigan through an established tobacco retailer with a statewide presence, the company is able to gain greater visibility into performance metrics such as replenishment rates. by region. Stores that sell TAAT ™ in Michigan currently include locations in the Upper peninsula region, where the percentage of adults who smoke cigarettes has historically been higher than the overall state average2.

TAAT ™ CEO Setti Coscarella said: “Retail chains are an important part of distribution strategies in the tobacco category for a number of reasons. It’s not just about how many stores your product line can fit into, it’s also because running a chain can effectively facilitate in-store merchandising standards and activation tactics. When a smoker aged 21 and over walks into a tobacco shop, they tend to already know which brand of tobacco cigarettes they want to buy. Our goal is to get them to buy TAAT ™ instead, although this conversion is something that happens at the store level in seconds, and must be planned meticulously to be successful. While we have been successful in creating in-store activation protocols for independent tobacco retailers, this tends to be much easier to do with retail chains that already have the infrastructure to institute and oversee these types of procedures. in each of their stores. We are delighted to have made such a rapid entry into the State of Michigan, where we aim to promote TAAT ™ as a better alternative to tobacco cigarettes.

Sources

1 – https://www.tobaccofreekids.org/assets/factsheets/0202.pdf

2 – http://didhd.org/docs_healthstats/cigarette.htm

On behalf of the Board of Directors of the Company,

TAAT WORLDWIDE ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT ™ Investor Relations
1-833-TAAT-United States (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS COMMUNICATION, NOR THE CSE REGULATORY SERVICE PROVIDER.

About TAAT Global Alternatives Inc.

The Company has developed TAAT ™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in the “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT ™ is Beyond Tobacco ™, a proprietary blend that undergoes a patent pending refinement technique that makes its scent and taste resemble tobacco. Under the leadership of management with the “Big Tobacco” pedigree, TAAT ™ was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself in the $ 814 billion mark.1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The Global Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes” , “Intention”, “” anticipates “or” does not anticipate “, or” believes “, or variations of these words and expressions or states that certain actions, events or results” could “,” could “,” would “,” could “or” be “to be taken, to occur or to be achieved. Forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT ™ in the tobacco industry, in addition to the following : Potential results of TAAT ™ marketed at 147 stores of a Michigan tobacco retailer Forward-looking information reflects management’s current expectations based on information currently available and is subject to a number of risks and uncertainties who P may cause the results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, such information should not be relied on unduly and no guarantee can be given that such events will occur within the time limits disclosed or in the future. all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , unless required by applicable law.

The statements contained in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. Because everyone is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or guarantee can be made as to the effects of the Company’s products on the health and well-being of an individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third party entities (or their respective offerings with brand names) generally in reference to (i) the relationship between the Company and third party entities mentioned in this release and / or (ii ) the client / supplier / service provider parties whose relationship with the Company is / are mentioned in this press release. All rights to these trademarks are reserved by their respective owners or licensees.

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Information relating to investor relations firms retained by TAAT ™ Global Alternatives Inc. can be viewed under the Company’s profile on http://sedar.com.


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