Ethos Asset Management Inc., USA, announces an agreement with Meat Alimentos e Servicos Ltda., Brazil, to expand General Prime Burger restaurants and develop a new brand in Brazil

The partnership provides long-term financing to Meat Alimentos, allowing the company to expand its production capacity and launch a new burger chain brand, growing current operations from five to twenty-three outlets. 2023.

SAN DIEGO, January 22, 2022–(BUSINESS WIRE)–ETHOS ASSET MANAGEMENT INC USA, announced a new long-term financing partnership with Meat Alimentos e Servicos Ltda., a successful food distribution company with a team of over 16 years of experience in Sao Paulo, Brazil. Meat Alimentos will set up a range of store types to serve all regions of the country with an initial investment of $5.76 million.

Carlos Santos, President and CEO of Ethos said: “We are delighted to partner with Meat Alimentos e Servicos Ltda., an experienced food retailer in Brazil. We have been fascinated by the passion and vision of Marcelo Soares da Silva, CEO of Meat Alimentos, his plans for expansion for the “General Prime Burger” and ambition to launch a new restaurant brand in other markets. Mr. Da Silva and his dedicated team have conducted extensive research and studied the impact of Covid19 on the Brazilian food market. fast food restaurants to create a high-level business plan and implementation strategy given the new opportunities that arise New partners will come to support the new brand and strengthen the skills and expertise of the management and management teams. governance. We are particularly pleased to be able to continue our investments in Brazil. In particular, our investment will enable more job creation and opportunities for career for local and national communities within the point of sale and supply chain during this challenging time as Brazil emerges from the Covid19 pandemic.”

Mr. Marcelo Soares da Silva, CEO of Meat Alimentos e Servicos Ltda., said: “We are sure to have found the ideal partnership for our expansion strategy throughout the national territory, which has been strategically designed and planned with this new post-pandemic moment in mind, respecting the current needs of consumers, whether in person or by delivery, but always maintaining the quality of our products and services already recognized in our segment.

“I thank Mr. Carlos Santos and his team for their trust and dedication to our project, as well as our consultant and advisor Mr. Perminio Moreira for the support provided.

“Ethos Asset Management represents an excellent alternative to what we find in the Brazilian financial system, allowing several Brazilian entrepreneurs to plan their future with their support, because we have good projects to make possible the growth of our country and this model brings fundamental support for this! “

Mr. Perminio Moreira, said: “As a consultant and advisor to Grupo Meat Alimentos, I express my compliments to ETHOS and Meat Alimentos for the partnership. I know the efforts made on both sides to bring this matter to a conclusion. I am sure that we are breaking a paradigm with this form of financing and such favorable conditions for the current Brazilian market for this type of operation.

“As a consultant and advisor to some retail companies in Brazil, I express my gratitude to Ethos Asset Management that retail and industry will have a great partner to present and grow in the expansion and development of large enterprises.

“Congratulations to everyone who helped and participated to get us here.”

Mayra Fonseca Couto, Executive Director of Ethos, South America, said: “The partnership with Meat Alimentos e Serviços Ltda is important for Ethos in terms of diversifying our group’s investments and will allow us to favor a segment that has been strongly affected by the effects of the pandemic, generating opportunities for employment directly and indirectly. The expansion project of Meat Alimentos at such a difficult time in the economy shows the resilience of Mr. Perminio Moreira and Mr. Marcelo Soares, and the excellence in the management of the company which has already exceeded 16 years. Like our new partners, Ethos is optimistic and believes in the economic recovery of the Brazilian economy.”

About Ethos Asset Management:

Ethos Asset Management (Ethos) is an independent US-based company with a global reach in resource mobilization and project finance.

For more information on Ethos Asset Management, visit

About Meat Alimentos:

A company in the gastronomy sector, headquartered in São Paulo with restaurants located in shopping centers and in different parts of the city.

For more information on Meat Alimentos, visit

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Meat Food
Mr. Marcelo Soares da Silva, CEO; [email protected]

Contact Ethos:
Mayra Fonseca Couto, Executive Director, South America; [email protected]

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