Dempster’s reveals Canadians’ most surprising bagel preferences just in time for National Bagel Day

Savory or sweet? Bagel for breakfast or bagel at any time?
The results of the “Great Bagel Debate” are in!

TORONTO, January 12, 2022 / CNW / – In time for National Bagel Day (January 15th), Dempster’s tasked Canadian bagel connoisseurs with revealing the truth about their various bagel preferences. Cream cheese or jam? Bay-gel or Bah-gel? A national survey * commissioned by the brand found that half (47 percent) of these Canadians are convinced of how they like their bagels. Which begs the question … What are the other half (53%) thinking about? The survey found that ultimately, diversity is at the heart of from Canada love of bagels, and Dempster’s diverse line of Signature bagels continue to meet the needs of bagel lovers around the world.

Dempster’s Green Goddess Bagel Sandwich. (CNW Group / Bimbo Dempster’s)

Despite the diversity of preferences, the survey does not lack strong opinions. The great bagel debate has gone beyond flavors and toppings to pronunciation! Potato, pot-ah-to, tomato, tom-ah-to, bay-gel or bah-gel? It turns out that the vast majority (83 percent) of bagel lovers pronounce the bagel as BAY-gel, rather than BAH-gel.

When it comes to toppings, this group of Canadians enjoy an array of different combinations and flavors. The favorite garnish of a whopping 73 percent is (drum roll please) Cream cheese. Butter follows closely with 69 percent and cheddar in third place at 59 percent. On top of these tried and true toppings, it turns out pizza isn’t the only food Canadians like to put on wacky toppings, with other contenders like mustard (18 percent), guacamole (18 percent ), pickles (15 percent) and even pesto (10 percent).

Whether it’s a traditional bagel or a maverick bagel, the Dempster’s Signature Bagel line is here for Canadians no matter what (or when) they crave a bagel. That’s right, many (36%) may like their bagels at any time, but when asked to pick a certain time of day, mornings are the winners, with 65% seeing bagels as a meal only for the breakfast. This also raises the question – sweet or salty? When asked to decide, it turns out that a majority (53%) prefer savory bagels to those that are either sweet (16%) or both (31%). There’s no doubt about it: choice is everything, and with the range of savory options such as the herb and garlic Parmesan flavor and sweet options like the French toast flavor. maple, the Dempster Signature line of bagels meet the diverse bagel needs of Canadians when they want it most.

Dempster’s Signature bagels (including New Signature Brioche Bagel) offer a unique and satisfying take on this contested Canadian favorite. The mouth-watering range offers six irresistible flavors, including:

  • * New * Brioche bagel: Made with real eggs and butter and inspired by French tradition, they have an irresistibly sweet and buttery finish and are crisp on the outside and chewy and chewy on the inside.

  • Four Cheeses: the tasty flavors of real Cheese with a premium blend of Parmesan, Asago, Cheddar and Mozzarella brings a classic bagel into a new era.

  • Garlic and Herb Parmesan Flavor: made with a delicious flavor of parmesan and garlic, baked with real herbs for a really tasty bagel.

  • Blueberry flavor: enjoy the great taste of blueberries, no matter the time of year! Made with the sweet and delicious blueberry flavor that Canadians love.

  • Maple French toast flavor: truly Canadian, the taste of maple syrup comes to life with a warm cinnamon flavor in every bite.

Available in most grocery stores across Canada, Dempster’s invites Canadians to celebrate National Bagel Day by trying a variety of flavors and sharing their unique preferences and delicious bagel experiences on social media with the hashtags #GreatBagelDebate # BagelDay2022 #WhatsYourSignature # MadebyCanada ** and tagging @dempstersbakery.

About Dempster
Founded in 1898 by James dempster, Dempster’s is manufactured by Canada. For Dempster’s, commitment and dedication to Canadian farmers and bakers is as much a part of the recipes as the Canadian wheat flour from which they are made. With over 100 years of experience and 12 bakeries from coast to coast, Dempster’s is committed to feeding Canadians the best. For more information visit: Where

About Bimbo Canada
Bimbo Canada is the largest bakery in Canada, in business for over 100 years. It is a leading producer and distributor of packaged fresh breads and snacks with over 1,000 products from 18 brands that Canadians know and love, including Dempster’s®, Stonemill®, Villaggio®, Vachon® and Takis®. Bimbo Canada is proud to feed Canadian families with safe, high-quality products they can trust, made by Canadians, for Canadians in 16 bakeries, 15 distribution centers and 191 depots across the country. Bimbo Canada is a wholly owned subsidiary of Grupo Bimbo, the world’s largest bakery company. Together, they feed a better world with delicious baked goods and snacks, creating a sustainable, highly productive and deeply caring business. The company is dedicated to creating a diverse workplace that fosters fairness and belonging, where all employees can thrive and contribute to the transformation of the business, the baking industry and of our communities. To find out more, visit

*About the Dempster’s Signature Bagel National Omnibus Survey
These are some of the findings of a survey conducted by Maru Public Opinion from November 29 to 30, 2021 among 1,277 Canadians who consume a bagel at least once a month. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.7%, 19 times out of 20. The results were weighted by the education, age, sex and region (and in Quebec, language) to match the population according to census data, ensuring that the sample is representative of the entire adult population of Canada. Deviations in or between totals from the data tables are due to rounding. Detailed tables are available on Public Opinion Polls in Canada | Maru Group

**Made in Canada from domestic and imported ingredients.

Bimbo Dempster logo (CNW Group / Bimbo Dempster's)

Bimbo Dempster logo (CNW Group / Bimbo Dempster’s)

SOURCE Bimbo Dempster’s



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