Bidstack Group Plc wins deal with “one of the most successful gaming franchises on the planet”
Company to get exclusivity of one of the world’s largest sports franchises as part of the deal
Bidstack Group PLC (AIM: BIDS, OTC: FTBGF) announced a multi-year agreement with an unnamed but leading AAA computer games publisher.
The ad tech company says it will gain exclusivity from one of the world’s largest sports franchises as part of the deal, where its technology will allow dynamic in-game advertising to be inserted in the environment of the game. Game.
James Draper, Managing Director of Bidstack, said: âIt has taken years for this deal to come together, which, when fully integrated into every game, will add tremendous reach to our network.
âThe conclusion of a multi-year agreement with one of the most successful video game franchises on the planet is a testament to the work of our product, technology and sales teams. “
A AAA game publisher is an informal classification assigned to games developed and distributed by a medium to large-sized company, such as Nintendo, Electronic Arts, or Sony (NYSE: SNE).
AAA, or Triple A, games usually have bigger budgets, allowing for things like groundbreaking graphics and open maps for further exploration.
Bidstack says this important partnership strengthens its global reach with stocks in key markets such as the US, UK and Europe, the Middle East and Africa.
It is not yet known with which organization Bidstack has signed an agreement.
The Bidstack share price climbed 108% after the news broke this afternoon, currently trading at Â£ 0.03.